Dear Candidate,

Thank you for your interest in the role of Chief Executive at South of Scotland Destination Alliance.

The South of Scotland Destination Alliance (SSDA) is the new industry led destination management and marketing organisation for the South. It formally brings together the Scottish Borders Tourism Partnership and Visit South West Scotland, and I was delighted, this summer, to be appointed as inaugural Chair.

I am honoured to be working collaboratively with enthusiastic Board colleagues, stakeholders and partners. We are unique in our approach and business model and I am interested to hear from equally unique senior executives who can bring entrepreneurial edge and commercial thinking along with strength and depth in relationship building.

I believe that this is an exciting and crucial time for the Alliance as it takes its initial steps in shaping and delivering our strategies and plans. Working together we want to reinvent what many people think they know, present others with something they are unaware of and use all the digital and traditional means available to us to open possibilities and recognise opportunity.

Our ambitions are high and our expectations great; we are aware we have been charged with a serious economic purpose. This is not only about brand and messaging; it’s about delivering the whole “coast to coast” strategy. We are proud of what we have achieved in our short time to date and I hope as you learn more, you feel the same passion and curiosity about what the South of Scotland has to offer and how you could lead and contribute. For me, and the Board, this role is for someone who can “eat, sleep and drink” the South of Scotland and to do this with great vision and credibility.

We are seeking a Chief Executive who shares our enthusiasm and values, and who can be creative in building our organisation so that our ambitions are realised and ultimately the economic development of our beautiful, inspiring and often surprising area is delivered.

I hope you enjoy learning about us and find our work and our ambitions and values as exciting as we do – your journey could start here!

David Ibbotson
(Owner -  Knockinaam Lodge)